Dubai Duty Free

Dubai Duty Free is one of the largest travel retail operators in the world, specializing in luxury goods, as well as in the sports and business sectors. The main retail categories they operate in include cosmetics and skin care, watches, perfumes, and technology, creating revenues of US $ 2 billion in 2017. Dubai Duty Free continues to rapidly grow, currently operating across 40,500 sqm through Dubai International Airport and Al Maktoum International airport.

Shifting demographics, cross-organizational initiatives, and agile approaches are changing the way information workers do their jobs.

CONTEXT

To have a smart collaboration platform that enables all product content to be managed efficiently within a single platform was imperative for Dubai Duty Free to digitalize their product catalog. BrandSync offers precisely this and was selected as the solution with its extremely efficient, convenient, and user-friendly platform. With BrandSync, brands and retailers can store, share, enrich, and manage product content and digital assets systematically, coherently, and above all, productively, all under a single trusted platform.

OBJECTIVES

Manage a centralized product database, one that enables access to multiple categories in order to augment data depending on each category
Allow several attributes per product
Implement automated processes
Run analytics to ensure product completeness and data quality
Allow Dubai Duty Free to approve or reject a product
Create accounts with each supplier
Provide onboarding training
Integration with Dubai Duty Free Oracle platform to provide data using REST APIs

Shifting demographics, cross-organizational initiatives, and agile approaches are changing the way information workers do their jobs.

THE RESULT

The implementation of BrandSync equaled to an immense increase in efficiency, productivity, and in saving time for Dubai Duty Free. BrandSync also enables Dubai Duty Free to scale up the number of products online, as well as the number of categories. With the employment of automated processes, brands can use the BrandSync platform to upload or import products in bulk via Excel. In addition to providing analytics, thus ensuring data quality and product completeness, BrandSync also supports multilingualism, allowing business to smoothly and collaboratively operate.

PROJECT SUMMARY

Issues resolved

Increase the number of categories and attributes per product.
Include all possible data available for products.
Reduce the time of and make the long and error-prone process of uploading products more efficient.